A Guide to Marketing
Best Practices
Starting from simple but essential foundations, and moving on to more sophisticated topics and approaches, this report outlines the fundamental principles behind the most effective marketing programs.
About the Author
David Fideler is a marketing consultant, copywriter, and the developer of the Core Message Analysis process. He has over 20 years of experience in marketing communications, and is the principal of Concord Communications and Design.
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Boost your results with the 12 essential marketing rules in this valuable handbook
When it comes to marketing, why are some companies so successful and others struggling, or even failing? Is it simply due to luck? Or are there real, underlying reasons?
For companies with successful programs, every single dollar they invest in a marketing project generates many new dollars in sales.
Twelve Essential Rules for Effective Marketing Communications outlines the important, time-tested rules behind the most successful marketing programs.
It condenses an entire marketing library down into a highly useful, 17-page handbook — to guide your own marketing efforts with proven, time-tested strategies.
Here are some of the valuable things you will learn:
- What kinds of returns you should be receiving on your marketing investment
- The two important functions graphic design performs in communicating your message
- How to lower your marketing costs and raise your response rates at the same time
- Why you must identify the real value you provide to your customers before you start any marketing project
- How the Web and print are different — and how to use each effectively
- How to quickly evaluate the strength of your current marketing approach with 9 simple questions
Start putting this valuable knowledge to work today. You’ll receive better results starting immediately and improve the financial return on your marketing investment.
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To request a copy by phone, call our office — Concord Communications and Design — at (616) 827-7537 during regular business hours, Eastern Time.
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