About David Fideler and Concord

David Fideler is a B2B and direct response copywriting expert who helps companies to communicate their messages, benefits, products, and services in the clearest, most effective way.

Whether you need a complete communications strategy — or smaller projects like lead generating sales letters, landing pages, white papers, brochures, or case studies — I’ll provide you with the exact copy you need, on time and on budget.

With over twenty years of experience in marketing communications, copywriting, and graphic design, I’m also the developer of Core Message Analysis.

Communicate Your Real Selling Points — and the Real Value You Offer

When working on any project, I thoroughly research your product or service to highlight your offering’s strongest business benefits.

Using my Core Message Analysis process, I catalog your four levels of selling points: features, benefits, unique selling propositions, and core value proposition. I then communicate your message with clarity and focus, to achieve the exact results you are looking for.

Whether you need to generate qualified leads, require tools to speed up the sales cycle, or copy to educate or bring in orders, contact me or request a copywriting quote.

Over 20 Years of Experience in Sales, Direct Marketing, Writing, and Business Communications

As the sales and marketing director for a national publishing company, I gained 20 years of hands-on direct marketing experience, and expanded sales revenue many times over.

I’ve been a contributing editor to several magazines, have had dozens of articles published, and have edited over 80 books for national publishers.

My background in education and psychology has taught me the importance of conveying information as clearly as possible, in a way that readers naturally respond to. And as a longtime business owner, I understand the real-world challenges and the kind of tangible results that are needed to keep your company growing and moving forward.

Graphic Design and Complete Project Management — If Required

In addition to copywriting, Concord provides graphic design work and complete project management, if required.

I am delighted to work with your design team, provide copywriting only, or handle complete projects. With over 20 years experience in graphic design and publications design, I also work with a small team of award-winning designers who have worked for major corporations and advertising agencies.

Please contact me for samples to see the kind of work we can provide.

David Fideler, Copywriter and Consultant
Concord Communications and Design

Phone: (616) 868-0148
Email: contact@concordcd.com