Services

Concord provides results-oriented copywriting, design, and strategic consulting to help grow your business.

Are you under pressure to deliver measurable results?

Whether your project is large or small — and whether you need copy, design, or strategic planning — I’ll help obtain the results you’re looking for. Here are some of the ways I currently work with companies across the United States . . .

Core Message Analysis and Strategic Planning

What is the real value you provide to your customers? How is your business or offering different from competitors? Could your message be stronger? My proprietary Core Message Analysis® can be used to create a communications strategy for an entire company — and works equally well on smaller copywriting projects.

Copywriting that Works

Having great copy with a solid message is the underlying foundation for any marketing program. Let me help you with your sales lead generation, direct mail packages, white papers, website copy, sales letters, landing pages, brochures, and keep-in-touch materials.

Design to Meet Your Business Objectives

Your copy and design must work together in harmony to achieve the desired outcome.

Whether you need to generate a specific response, like an order or inquiry, or whether you need to communicate your brand voice with the right tone, inflection, and nuance, Concord can help. Contact me to receive samples of the kinds of work we can provide.

Copy Reviews, Copy Makeovers, and Strategic Consulting

Are you wondering if your already written copy will work effectively? Let me offer an expert, written analysis on specific ways to increase your response. The fee for this service is affordable with quick turnaround times.

Do you need help with strategic planning, overhauling your marketing approach, or just need some new ideas? Give me a call to set up a consultation. I’ll take stock of your needs and put together a quote.

Lead Generating Programs and Tools

Did you know that two-thirds of the national business-to-business marketing budget in the United States is devoted to lead generation?

It’s essential for most companies to develop a steady stream of future clients, but a lot of businesses take the wrong approach. When that happens, it wastes crucial marketing resources — and then fails to generate the needed results.

I can help you set up a lead-generating system that really works with highly effective tools. Already have a good system in place? Call on me to create tools and components as your marketing program expands.

Complex Publications . . . and Complete Project Management

With a background in publishing, I have over twenty years of experience handling the design, project management, editorial work, and production of highly complex projects, including scientific studies, websites, training programs, and lengthy catalogs — often under tight deadlines. When working with teams, we use Basecamp for scheduling and project management.

Lectures, Workshops, and Training Sessions

My highly illustrated talk on “How to Identify and Communicate Your Core Message” has been enthusiastically received by audiences and praised for it’s clarity and relevance. I’m also available for presentations or training sessions on copywriting, lead generation, and strategic marketing approaches.

Please contact me for further information.

David Fideler, Copywriter and Consultant
Concord Communications and Design

Phone: (616) 868-0148
Email: contact@concordcd.com